About

effie&co is a Melbourne based marketing and public relations (PR) agency specialising in fashion, lifestyle, beauty, food, health and wellness.

effie&co is Effie Young, former Founder and Managing Director at Style Counsel, one of Australia’s most successful marketing and public relations (PR) agencies and Stephanie Carden, her long-time PR Director at Style Counsel. Their combined experience and national capability and network of communications and creative specialists is what makes effie&co unique.

With 20 plus years’ experience in fashion and lifestyle marketing and public relations (PR), Effie is responsible for some of the most memorable and successful fashion communications and brand campaigns in Australia including Designers for Target, The Witchery White Shirt Campaign, Ian Thorpe for Omega and the global launch of Dita Von Teese Lingerie.

Stephanie Carden has 15 plus years’ experience in public relations (PR) and has headed up communications campaigns for national and international brands including The Emirates Melbourne Cup Tour 2017, Indooroopilly Shopping Centre, Barbie, Ted Baker, Bang & Olufsen and many more

Capable of responding to large and small campaign briefs, effie&co can build a team of professionals hand-picked for the job. Advertising and PR campaigns; product launches, events, influencer marketing campaigns, social media management, celebrity management, store and brand launches, local and international fashion shoots and brand consultancy – all are within our and our network’s capability. And we have the track record to prove it.

effie&co is a new breed of company created to adapt to the ever changing, fast paced consumer marketing environment.

Creative. Strategic. Respectful. Sustainable. Collaborative and Personal.

We listen, we collaborate, we connect.

             Effie Young – Director  Stephanie Carden – PR Director

Effie Young – Director                               Stephanie Carden – PR Director