silver kluska

From Flats to Heels in Seconds, Genius Shoe Brand Launches in Australia

The public relations and marketing team at effie&co is super excited about our new client Mime et moi. This genius new shoe brand from Germany has just launched its online store in Australia.

From flats to heels and back again in seconds, Mime et moi is every Australian fashionistas dream. Say goodbye to awkward shoe changes and late-night painful feet. These game-changing shoes will take you from day to night all with a simple heel change.

Continue reading → From Flats to Heels in Seconds, Genius Shoe Brand Launches in Australia

Fashion journalist

Fashion Journalists and Influencers: How to engage and grow your brand

Last month I had the good fortune to be on a panel about fashion influence with some very impressive women in the industry including Vox Frock Editor Janice Breen Burns, leading fashion journalist Patty Huntington, Founder and CEO of influencer marketplace Shopping Links Kim Westwood and model, presenter and influencer Danielle Collis.

Continue reading → Fashion Journalists and Influencers: How to engage and grow your brand