Wow what a busy month is has been at effie&co as we hurtle towards Christmas. One of the biggest highlights would have to have been the AB Enterprises Spring Summer launch event with special guest, the glamorous and gorgeous Dita Von Teese.
As a PR agency working across retail, fashion, beauty, lifestyle and events, we sometimes get asked, is PR dead?
It’s a good question. The art – or science – of marketing communications has long been based on the notion that there is no real “general public”, but in fact an almost endless segmentation of “publics”, each with their own needs, channels and messages.