Real Shoe Brand Launches Australia I Effie & Co

The public relations and marketing team at effie&co is super excited about our new client Mime et moi. This genius new shoe brand from Germany has just launched its online store in Australia.

From flats to heels and back again in seconds, Mime et moi is every Australian fashionistas dream. Say goodbye to awkward shoe changes and late-night painful feet. These game-changing shoes will take you from day to night all with a simple heel change.

From the office in the morning, off to the gym or your favourite café at midday, shopping in the city after work, followed by dinner at a fancy restaurant and dancing all night –Mime et moi shoes can be adapted to every situation and any style in no time.

Despite its practicality, Mime et moi doesn’t compromise on style or fashionability with a gorgeous range of shoes in materials including leather, suede and velvet with colours such as metallics, petrol, denim, mustard and rose. Chic embellishments include tassles, ribbons and bows.

Mime et moi offers vegan options and also has an extensive bridal collection that will see brides breathe a sigh of relief as they discretely change their stiletto to a comfortable and stylish flat to dance the night away.

The heel change is simple and works via a patented click system. Simply pull the small lever hidden in the sole until the heel comes out of its binding. Then, close the lever and attach a new heel.

Feather Green Shoe

Finally, step onto the heel of your foot until you hear the shoe’s heel lock into place.

The shoes vary in price and start from $159. Heels can be bought separately, the prices are between $40 and $50. Heels come in a specially designed Mime et moi bag to fit into all types of handbags.

effie&co will be managing the media relations, PR, events, advertising and influencer marketing for this innovative and exciting brand. Keep your eye out for this fabulous shoe brand in your favourite magazine or worn by your favourite influencer!

Girl wearing happily Shoe brand

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