The Knicker Launches a Cheeky TVC!

If you’re in Victoria and you’ve been watching Channel 9, you many have seen an Ad for The Knicker!

With more women at home due to lockdown, and with comfort being key, effie&co advised our client AB Enterprises that now was the perfect time to branch into TV Advertising.

We’re thrilled with the results of this fun & cheeky TV commercial that effie&co managed end to end including writing the script, producing, casting and media booking.

Since launch, sales of The Knicker have doubled! Check out the TVC!

Related Tag: PR Agencies Melbourne

Dita Von Teese a Special Guest at AB Enterprises Launch Event

Wow what a busy month is has been at effie&co as we hurtle towards Christmas. One of the biggest highlights would have to have been the AB Enterprises Spring Summer launch event with special guest, the glamorous and gorgeous Dita Von Teese.

Continue reading → Dita Von Teese a Special Guest at AB Enterprises Launch Event

silver kluska

From Flats to Heels in Seconds, Genius Shoe Brand Launches in Australia

The public relations and marketing team at effie&co is super excited about our new client Mime et moi. This genius new shoe brand from Germany has just launched its online store in Australia.

From flats to heels and back again in seconds, Mime et moi is every Australian fashionistas dream. Say goodbye to awkward shoe changes and late-night painful feet. These game-changing shoes will take you from day to night all with a simple heel change.

Continue reading → From Flats to Heels in Seconds, Genius Shoe Brand Launches in Australia

furniture and homewares

freedom Appoints effie&co as PR Agency

furniture and homewares 3

Leading furniture and homewares retailer freedom has appointed effie&co to manage its PR, events and influencer marketing.

“The team at effie&co brings a wealth of home and lifestyle experience to the table and we’re looking forward to working with them on some exciting product and service launches,” said freedom Retail Marketing Manager, Katherine Martin.

Director of effie&co, Effie Young said she was proud to be working with such an iconic Australian brand.

“Freedom is a well-recognised and much-loved brand and we’re excited to engage PR, events and influencer marketing to educate consumers on their new design and product innovation,” she said.

The appointment by freedom follows several recent new business wins for effie&co including AB Enterprises (Dita Von Teese Lingerie, Sainted Sisters and The Knicker), artisan bakery Phillippa’s, The Australian Wool Network, Buzz Products and Bella Management.

Established in July 2018 by founder and former Style Counsel Managing Director Effie Young and PR Director Stephanie Carden, effie&co is a boutique marketing and PR agency in Melbourne specialising in fashion, food and home.

Effie says they wanted to create an agency that was flexible and responsive and could quickly adapt to the ever changing, fast paced, consumer marketing environment.

“A combined 35+ years of experience in consumer marketing and PR has provided us with an extensive network of creative and communications experts that enables us to build a team of hand-picked professionals to tailor-make communications campaigns that achieve the best outcomes for clients,” she said.

Related Tag: PR Agencies Melbourne.

Fashion journalist

Fashion Journalists and Influencers: How to engage and grow your brand

Last month I had the good fortune to be on a panel about fashion influence with some very impressive women in the industry including Vox Frock Editor Janice Breen Burns, leading fashion journalist Patty Huntington, Founder and CEO of influencer marketplace Shopping Links Kim Westwood and model, presenter and influencer Danielle Collis.

Continue reading → Fashion Journalists and Influencers: How to engage and grow your brand


effie&co is a Marketing and PR consultancy specialising in Fashion, Beauty, Lifestyle and Retail. After years in big agency land we provide what they can’t. We are creative yet strategic; hands on and proactive; flexible and connected.

With 30+ years of experience and a host of some of the most memorable national campaigns to our credit, effie&co is here to deliver to your brief and objectives beyond expectation.