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Unable to implement their usual fundraising events due to COVID 19 restrictions, Camp Quality needed a viable alternative to raise funds for their services and programs including their kids camps and family fun days.
effie&co; implemented a PR and influencer campaign, engaged ambassadors and secured CSA radio campaign to raise awareness and drive sign-ups. 'Camp in' was resounding success raising $364,000 ($100,000 over target), whilst generating over 40 pieces of media coverage across print, online and broadcast media with a potential readership/reach of 18.9 million.