a
effie&co
Get In Touch
Follow Us

Who’s The Gloss!

DB Cosmetics was launching its limited edition SPF lip tint, Who’s The Gloss.

To cut through the clutter in a very busy pre-Christmas media and social media environment, we partnered with Dr Dough and did a delicious media and social media ‘gifted only’ send out to help beauty editors and influencers get the ‘glazed doughnut look’.

The campaign was incredibly cost-effective and achieved exceptional results including an ROI of 26 and 34 social media posts with a total reach of 366,000.

26 x return on investment
34 social media posts 
4 Media mentions 
366,000 reach 
$98,600 in estimated media value  

Project Outputs

  • Influencer Marketing
  • Media Relations
  • Public Relations

Need help with
a project?

We'd love to hear from you!

Get In Touch