Need help with
a project??
We'd love to hear from you!
Jamie Oliver’s Ministry of Food Australia was conceived in response to a brief from The Good Guys to take them from 15% to 30% market share in the highly competitive cooking/kitchen appliance sector.
The campaign achieved the Good Guys objective within the first eighteen months. To date it has taught 40,000+ Australians to cook and eat better and generated a massive $75 million of editorial value.