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A Renowned Melbourne Institution

Phillippa’s Bakery, a renowned Melbourne institution, wanted to maximise their traditionally strong Christmas sales period through PR and digital marketing.

The campaign secured high-impact media coverage, engaged food bloggers to create compelling social content, and executed high-performing Meta Ad campaigns to convert interest into sales.

e&c crafted a strategic campaign combining PR outreach, influencer collaborations, and paid Meta advertising to drive awareness, engagement, and increase overall sales (online and offline).

ROAS of 22 for Meta Ads in the lead up to Christmas
Christmas sales exceeded expectations 
5.79M Reach via PR campaign 
$69.8K AVE (Advertising Value Equivalent) 

Project Outputs

  • Public Relations (PR)
  • Paid Social Media (Meta Ads)
  • Influencer Marketing

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