Designed by Women for Women

The Knicker

Designed by women for women, The Knicker is the perfect everyday underwear promising no ride, no panty line, just pure comfort. The Knicker were looking to increase awareness, grow their customer base and drive sales.

e&c partnered with leading influencer Nat Angel from @letmetrybefore to showcase the latest The Knicker styles via a video on Instagram and Facebook. The collaboration was incredibly successful, generating over 100,000 plays and very strong sales.

We amplified the partnership with an article in the Daily Mail, a Meta Ads campaign and email marketing to the subscriber database, driving new customers to the website leading to an 83% increase in monthly sales and achieving a reach of 8.3M.