Freedom appointed effie&co to manage all PR, events and influencer activity on behalf of the brand in 2019. Since this time effie&co has launched the first Freedom Kids collection, mounted a series of successful national Interior Decorator Masterclasses, generated ever increasing levels of media coverage and implemented an ongoing Influencer program.
In late 2020 Freedom briefed effie&co to support a substantial brand refresh with a high profile media, events and influencer campaign. effie&co implemented a prestigious media launch attended by Australia’s top tier home and lifestyle media and leading influencers including Kate Waterhouse. Freedom now appears in leading home and lifestyle titles every month; is supported by some of Australia’s leading influencers and is achieving ever increasing positive consumer sentiment. effie&co’s program has been recognised as contributing to the success of the overall campaign. Freedom is now on well on the way to returning to the position as Australia’s most loved homewares destination.