Effie and Stephanie managed the public relations for Total Beauty Network brands’ INIKA Organic and Designer Brands for 3 years devising communications strategies for product launches, developing media collateral, media relations, events, entering and managing beauty awards and influencer marketing.
We implemented an ongoing, pro-active publicity campaign for Designer Brands which generated significant media coverage. This included an extensive segment on A Current Affair, comparing Designer Brands favourably to high end brands, which saw sales sky-rocket after it went to air.
We relaunched INIKA Organic to media with a beautiful event where beauty editors received exquisite make-overs while enjoying organic treats in beautiful natural inspired surrounds. This resulted in excellent media and influencer coverage including INIKA Organics’ appearing for the first time in Harper’s Bazaar as one of its best vegan beauty brands.