Effie has been working on various brands with me for the past 20 years. She has shown herself to be an amazing and perceptive influence in the PR industry with a particularly skilful talent for creating engaging and powerful events. I have found her to be both inspiring and motivating in her dedication to her profession. Effie was first introduced to me to work on the launch of the Red Earth cosmetics range back in 1996. Effie engineered our Australian, Japanese and Thai launches which proved to be the brands single most successful and important launches. When we were then launching Skinvitals Masks to the world in 2005, Effie was the first person to turn to for a mix, of both ongoing PR and launch support.