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Events,Press,Insights

The Knicker Launches a Cheeky TVC!

June 11, 2022

If you’re in Victoria and you’ve been watching Channel 9, you may have seen an Ad for The Knicker!

With more women at home due to lockdown, and with comfort being key, effie&co advised our client AB Enterprises that now was the perfect time to branch into TV Advertising. We’re thrilled with the results of this fun & cheeky TV commercial that effie&co managed end to end including writing the script, producing, casting and media booking. Since launch, sales of The Knicker have doubled! Check out the TVC!

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