What We Do

effie&co is a full-service marketing and PR agency in Melbourne specialising in fashion, lifestyle, home, beauty, food and health and wellbeing.

What sets effie&co apart is our extensive experience, our unparalleled relationships across the fashion and lifestyle industries and our ability to provide personalised service and tailored marketing and PR campaigns that achieve results.

With a combined 35 plus years’ experience in marketing and PR, effie&co’s Directors bring a wealth of knowledge and skill to the table across all facets of marketing and public relations including media relations, influencer marketing, events, retail consulting, brand development, social media, sponsorship, media planning and more.

There are no cookie cutter campaigns at effie&co. We treat each brand individually creating tailored communications strategies. We then use our extensive networks and excellent relationships to bring together the A team, including art directors, photographers and producers to name a few to execute your carefully crafted campaign.

The marketing and PR landscape is continually changing and at effie&co we are committed to staying  abreast of new developments, whether that’s the latest in measuring the results of your influencer marketing campaign or cause related marketing initiatives that drive sales, you can be confident your campaign is innovative and best practice.

At effie&co there’s no getting lost in big agency environment. Our Directors are always at the table providing expert advice and overseeing each and every campaign.

The results of our PR and marketing campaigns speak for themselves creating cut through in an increasingly crowded environment increasing your brand’s profile and desirability to ultimately drive business growth.

Girl in Black

Brand Development

The team at effie&co is highly experienced at brand development – Dita Von Teese Lingerie; rebranding – Merino & Co for the Australian Wool Network;…

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Creative & Production

effie&co excels at all aspects of creative and production. Our team works with the best art directors, photographers, videographers, casting agents, talent, stylists, hair and…

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Ice Cream Cup On Event


Creating and producing premium, bespoke and memorable events is part of the team at effie&co‘s dna.  Over the years our team has worked on big…

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An Influencer in marketing

Influencer Marketing

effie&co has our fingers on the pulse of who the key influencers are across fashion, lifestyle, beauty, mummy, food and health & wellness and we…

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Integrated Marketing Strategy

effie&co believes in maximising ROI. When developing a marketing strategy we explore ways in which we can…

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Media Relations

The team at effie&co has generated extensive media coverage for clients over the years across all forms of media including print, online,…

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media strategies for a multitude of brands

Media Strategy

The team at effie&co has years of experience in developing local and national media strategies for a multitude of brands.  We have exceptional relationships with…

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Public Relations

The team at effie&co has a combined 35 plus years in public relations (pr) specialising in fashion, lifestyle, beauty, food and health and wellness. We…

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Retail Consulting

Retail Consulting

Initially training with one of the world’s best fashion retailers, Effie Young has since applied her knowledge and over twenty years experience…

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Social Media Campaigns

From writing compelling blogs to creating strategies and content for your social media platforms to comprehensive and measureable…

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Finding the right sponsor can be the difference between a good event and a great one. effie&co has extensive experience in sponsorship and with our…

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Kate Zanita & Nadia Image

Talent Management

The team at effie&co has worked with many high-profile celebrities including Dita Von Teese, Stella McCartney, Ian Thorpe, Jesinta Campbell, Jamie Durie and Shaynna Blaze…

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