Distinctly different & savvy, our smarts in strategic, integrated communications distinguish us, and the brands we work with, from the clutter.

About Us

effie&co is an integrated communications agency that exists to influence audiences. Specialising in public relations, influencer marketing, social media and events, we work with lifestyle brands across beauty, home, fashion, health & wellness, hotels, food, FMCG, not-for-profit and more.

We’re true believers in the power of integrated, tailored communications campaigns that cut through the clutter and give your brand a competitive edge in today’s crowded market.

We offer big ideas, years of experience, a passion for innovation and collaboration and delivering measurable results, all within a boutique and personalised environment.

At the heart of it all we are story-tellers and here to help you share your brand’s story with the world!

More About Us

A Campaign with Purpose

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The Transformation
of a Retail Icon

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Australian Tour of
the Queen of Burlesque

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A Premium Event
with Influence

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View All Projects

“Thanks for your efforts on elevating our Black Pepper OCA and World Kindness Day projects over the past couple of years - both have been a great success!”

Rachel Digby, Managing Director Apparel Brands, Brand Collective

“I wanted to send a short note to say WOW, AMAZING! I was so proud to see our deep expertise in our fields, the slick organization of our two day event, and the reaction from media and influencers. What a credit to you all for your hard work, professionalism, and passion. A very successful event, well done!”

Blaine Callard, CEO, FREEDOM

“effie&co are in a class of their own as brand developers, marketing and PR professionals. One of the true strengths of effie&co is that while they help create fabulousness, they are ever mindful of budgets and commercial targets. That’s a true skill.”

Helen Anderson, Co-Director
Anderson Brockhurst Enterprises
(Dita Von Teese Lingerie, The Knicker, Sainted Sisters)

“We have worked closely with effie&co for the last two years on the development, implementation and awareness of all our highly successful fundraising activities. effie&co’s collaborative approach, creative thinking and commitment to achieving outstanding results are key contributors to this success.”

Deborah Thomas, CEO, Camp Quality

“effie&co know how to get things done. They’ve taken the Bella Unsigned Model Search from an idea in my head to become a signature annual event at Melbourne Fashion Week. Collaborative, inclusive and professional, I couldn’t recommend them more highly.”

Chelsea Bonner, CEO & Founder, Bella Management

“effie&co launched our new designer brands HOME with Deborah Hutton and Neale Whitaker N|W. They developed and executed a strategic, multi-channel, cost effective campaign that achieved outstanding results, generating strong sales and putting both brands on the map!”

Meghan McGann, Senior Brand Marketing Manager, Global Retail Brands

“When I appointed Effie & Stephanie to manage the PR for our cosmetic brands I set them a goal, to get Designer Brands on A Current Affair. They did it! They consistently achieve excellent editorial results, they understand our brands and are committed to a high level of client service.”

Tony Rechtman, CEO, Total Beauty Network

“Could not be more excited to be working with these two incredible women.”

Charlie, Founder and Director Charlies Interiors

"The effie&co team are incredibly innovative, creative and collaborative, and have once again worked their magic to bring the latest INIKA Organic campaign to life. Their professionalism and dedication to their clients is second to none, this is reflected in the incredible outcomes they continue to deliver, always raising the bar to bring to market unique and market-leading ideas that are game-changing. We look forward to continuing on this exciting brand journey."

Amanda Connors, Global Chief Marketing Officer, Total Beauty Network

Distinctly different & savvy, our smarts in strategic, integrated communications distinguish us, and the brands we work with, from the clutter.

About Us

A Campaign with Purpose

The Transformation
of a Retail Icon

Australian Tour of
the Queen of Burlesque

A Premium Event
with Influence

“Thanks for your efforts on elevating our Black Pepper OCA and World Kindness Day projects over the past couple of years - both have been a great success!”

“effie&co are in a class of their own as brand developers, marketing and PR professionals. One of the true strengths of effie&co is that while they help create fabulousness, they are ever mindful of budgets and commercial targets. That’s a true skill.”

“effie&co know how to get things done. They’ve taken the Bella Unsigned Model Search from an idea in my head to become a signature annual event at Melbourne Fashion Week. Collaborative, inclusive and professional, I couldn’t recommend them more highly.”

“effie&co launched our new designer brands HOME with Deborah Hutton and Neale Whitaker N|W. They developed and executed a strategic, multi-channel, cost effective campaign that achieved outstanding results, generating strong sales and putting both brands on the map!”

“When I appointed Effie & Stephanie to manage the PR for our cosmetic brands I set them a goal, to get Designer Brands on A Current Affair. They did it! They consistently achieve excellent editorial results, they understand our brands and are committed to a high level of client service.”

“Could not be more excited to be working with these two incredible women.”

Our Pedigree

Need help with
a project?

Distinctly different & savvy, our smarts in strategic, integrated communications distinguish us, and the brands we work with, from the clutter.

About Us

A Campaign with Purpose

The Transformationof a Retail Icon

Australian Tour ofthe Queen of Burlesque

A Premium Eventwith Influence

“Thanks for your efforts on elevating our Black Pepper OCA and World Kindness Day projects over the past couple of years - both have been a great success!”

“effie&co are in a class of their own as brand developers, marketing and PR professionals. One of the true strengths of effie&co is that while they help create fabulousness, they are ever mindful of budgets and commercial targets. That’s a true skill.”

“effie&co know how to get things done. They’ve taken the Bella Unsigned Model Search from an idea in my head to become a signature annual event at Melbourne Fashion Week. Collaborative, inclusive and professional, I couldn’t recommend them more highly.”

“effie&co launched our new designer brands HOME with Deborah Hutton and Neale Whitaker N|W. They developed and executed a strategic, multi-channel, cost effective campaign that achieved outstanding results, generating strong sales and putting both brands on the map!”

“When I appointed Effie & Stephanie to manage the PR for our cosmetic brands I set them a goal, to get Designer Brands on A Current Affair. They did it! They consistently achieve excellent editorial results, they understand our brands and are committed to a high level of client service.”

“Could not be more excited to be working with these two incredible women.”

Our Pedigree

Need help with a project?

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The Transformation
of a Retail Icon

Australian Tour of
the Queen of Burlesque

A Premium Event
with Influence

Need help with
a project?

Stay up to date with our
latest news and events