“It's always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.”
—Anna Wintour

About Us

effie&co is a Melbourne based integrated communications agency that exists to influence audiences. Specialising in public relations, influencer marketing, social media and events, we work with lifestyle brands across beauty, home, fashion, health & wellness, hotels, food, FMCG, not-for-profit and more.

We’re true believers in the power of integrated, tailored communications campaigns that cut through the clutter and give your brand a competitive edge in today’s crowded market.

We offer big ideas, years of experience, a passion for innovation and collaboration and delivering measurable results, all within a boutique and personalised environment.

At the heart of it all we are story-tellers and here to help you share your brand’s story with the world!

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The communications and digital landscapes are rapidly changing, and we’re committed to being at the forefront. effie&co employs the latest strategies in PR, influencer marketing, and social media — all designed to be creative, engaging, results-driven and measurable.

Whether it's a digital PR campaign that drives both brand awareness and sales, influencer marketing at scale with state-of-the-art platforms, or a social media strategy that seamlessly integrates Organic and Paid for maximum impact, we're here to help you navigate it all.

We also offer Australian brands a unique opportunity to connect with the growing Chinese community, both in Australia and China, through our Asia marketing division, ConnectAsia.

Amidst all this change, one thing remains constant: the power of storytelling. We work with you to define and share your brand's unique narrative — the heart of every successful campaign. Let us help you tell your story to the world.

With 20 plus years’ experience, Effie has an intricate and intuitive understanding of the fashion and lifestyle sectors and a history of developing campaigns that demand attention.

She is responsible for some of the most memorable and successful fashion and lifestyle communications and brand campaigns in Australia including Designers for Target, The Witchery White Shirt Campaign, Ian Thorpe for Omega, Porter Davis World of Style Masterclass Series and the global launch of Dita Von Teese Lingerie to name a few.

Stephanie has 16 plus years’ experience in fashion and lifestyle PR and has headed-up campaigns for high profile national and international brands including VRC, Emirates Melbourne Cup Tour, Target, Mattel, Bang & Olufsen, Omega, Ted Baker and SHEIN.

Whether it’s generating extensive media coverage, implementing a strategic influencer campaign or managing an innovative event, Stephanie’s exceptional PR expertise and relationships see her consistently achieving outstanding results for her clients.

Yunzhou is a cross-cultural marketer and certified translator with 18 years’ experience in Australia and China across fashion, beauty, travel, hospitality, property, and FMCG industries.

Her clientele includes Abercrombie & Fitch, Ted Baker, Hermès, UGG, Sukin, Coach, SK-II, La Prairie, Chanel Beauty, Disney Princess, Intercontinental Hotel Group, Accor Hotel Group, Crown, Turkish Airlines, Procter & Gamble, McDonalds, Guinness, UNICEF, Study Melbourne, AFL, Parks Victoria, Virgin Australia, MINI. She has led Chinese community engagement campaigns for major cultural events including Australian Open, Melbourne Cup, Formula 1 Australia and Royal Melbourne Show.

“Thanks for your efforts on elevating our Black Pepper OCA and World Kindness Day projects over the past couple of years - both have been a great success!”

Rachel Digby, Managing Director Apparel Brands, Brand Collective

“I wanted to send a short note to say WOW, AMAZING! I was so proud to see our deep expertise in our fields, the slick organization of our two day event, and the reaction from media and influencers. What a credit to you all for your hard work, professionalism, and passion. A very successful event, well done!”

Blaine Callard, CEO, FREEDOM

“effie&co are in a class of their own as brand developers, marketing and PR professionals. One of the true strengths of effie&co is that while they help create fabulousness, they are ever mindful of budgets and commercial targets. That’s a true skill.”

Helen Anderson, Co-Director
Anderson Brockhurst Enterprises
(Dita Von Teese Lingerie, The Knicker, Sainted Sisters)

“We have worked closely with effie&co for the last two years on the development, implementation and awareness of all our highly successful fundraising activities. effie&co’s collaborative approach, creative thinking and commitment to achieving outstanding results are key contributors to this success.”

Deborah Thomas, CEO, Camp Quality

“effie&co know how to get things done. They’ve taken the Bella Unsigned Model Search from an idea in my head to become a signature annual event at Melbourne Fashion Week. Collaborative, inclusive and professional, I couldn’t recommend them more highly.”

Chelsea Bonner, CEO & Founder, Bella Management

“effie&co launched our new designer brands HOME with Deborah Hutton and Neale Whitaker N|W. They developed and executed a strategic, multi-channel, cost effective campaign that achieved outstanding results, generating strong sales and putting both brands on the map!”

Meghan McGann, Senior Brand Marketing Manager, Global Retail Brands

“When I appointed Effie & Stephanie to manage the PR for our cosmetic brands I set them a goal, to get Designer Brands on A Current Affair. They did it! They consistently achieve excellent editorial results, they understand our brands and are committed to a high level of client service.”

Tony Rechtman, CEO, Total Beauty Network

“Could not be more excited to be working with these two incredible women.”

Charlie, Founder and Director Charlies Interiors

"The effie&co team are incredibly innovative, creative and collaborative, and have once again worked their magic to bring the latest INIKA Organic campaign to life. Their professionalism and dedication to their clients is second to none, this is reflected in the incredible outcomes they continue to deliver, always raising the bar to bring to market unique and market-leading ideas that are game-changing. We look forward to continuing on this exciting brand journey."

Amanda Connors, Global Chief Marketing Officer, Total Beauty Network

What We Offer

We are a full service communications agency with storytelling at the centre of everything we do.

Clients can engage us at any stage of their process and utilise as many, or as few, of our services as required. It’s this flexibility that makes every one of our relationships unique.