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effie&co is a Melbourne based integrated communications agency that exists to influence audiences. Specialising in public relations, influencer marketing, social media and events, we work with lifestyle brands across beauty, home, fashion, health & wellness, hotels, food, FMCG, not-for-profit and more.
We’re true believers in the power of integrated, tailored communications campaigns that cut through the clutter and give your brand a competitive edge in today’s crowded market.
We offer big ideas, years of experience, a passion for innovation and collaboration and delivering measurable results, all within a boutique and personalised environment.
At the heart of it all we are story-tellers and here to help you share your brand’s story with the world!
Whether it's a digital PR campaign that drives both brand awareness and sales, influencer marketing at scale with state-of-the-art platforms, or a social media strategy that seamlessly integrates Organic and Paid for maximum impact, we're here to help you navigate it all.
We also offer Australian brands a unique opportunity to connect with the growing Chinese community, both in Australia and China, through our Asia marketing division, ConnectAsia.
Amidst all this change, one thing remains constant: the power of storytelling. We work with you to define and share your brand's unique narrative — the heart of every successful campaign. Let us help you tell your story to the world.
With 20 plus years’ experience, Effie has an intricate and intuitive understanding of the fashion and lifestyle sectors and a history of developing campaigns that demand attention.
She is responsible for some of the most memorable and successful fashion and lifestyle communications and brand campaigns in Australia including Designers for Target, The Witchery White Shirt Campaign, Ian Thorpe for Omega, Porter Davis World of Style Masterclass Series and the global launch of Dita Von Teese Lingerie to name a few.
Stephanie has 16 plus years’ experience in fashion and lifestyle PR and has headed-up campaigns for high profile national and international brands including VRC, Emirates Melbourne Cup Tour, Target, Mattel, Bang & Olufsen, Omega, Ted Baker and SHEIN.
Whether it’s generating extensive media coverage, implementing a strategic influencer campaign or managing an innovative event, Stephanie’s exceptional PR expertise and relationships see her consistently achieving outstanding results for her clients.
Her clientele includes Abercrombie & Fitch, Ted Baker, Hermès, UGG, Sukin, Coach, SK-II, La Prairie, Chanel Beauty, Disney Princess, Intercontinental Hotel Group, Accor Hotel Group, Crown, Turkish Airlines, Procter & Gamble, McDonalds, Guinness, UNICEF, Study Melbourne, AFL, Parks Victoria, Virgin Australia, MINI. She has led Chinese community engagement campaigns for major cultural events including Australian Open, Melbourne Cup, Formula 1 Australia and Royal Melbourne Show.
We are a full service communications agency with storytelling at the centre of everything we do.Clients can engage us at any stage of their process and utilise as many, or as few, of our services as required. It’s this flexibility that makes every one of our relationships unique.