Showings or Previews are a key tool used in consumer PR to give media and influencers a sneak peek at upcoming product and seasonal collection launches and generate excitement and coverage ahead of products hitting stores.
Recently effie&co conducted Previews for the launch of Freedom’s Autumn/Winter furniture and homewares collection
The Previews were held at La Porte Space in Sydney. The room was styled into ‘Instagrammable vignettes’ by leading interiors stylist Imogen Naylor.
Freedom’s Head of Design and Head of Homewares were in attendance and took media and influencers through the new collections while communicating Freedom’s new design led approach for our unique Australian lifestyle.
The results were excellent with all the major home and interiors magazines and key influencers in attendance. All were excited about the new look Freedom with media requesting product to shoot and influencers covering on their socials.