The team at effie&co has a combined 35 plus years in public relations (pr) specialising in fashion, lifestyle, beauty, food and health and wellness. We have been responsible for some of the most memorable and successful fashion and lifestyle public relations (pr) campaigns in Australia including Designers for Target, The Witchery White Shirt Campaign, Ian Thorpe for Omega and the global launch of Dita Von Teese Lingerie. Our experience is diverse and we have worked with small and large organisations from start-ups and SMEs through to multi-nationals.