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Camp Quality

Unable to implement their usual fundraising events due to COVID 19 restrictions, Camp Quality needed a viable alternative to raise funds for their services and programs including their kids camps and family fun days.

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Camp Quality - effie&co Camp Quality - effie&co
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Together, effie&co and Camp Quality conceived of ‘Camp In’ inviting families across Australia to pitch a tent in the living room, backyard or anywhere at home and raise funds for kids facing cancer.

effie&co implemented a PR and influencer campaign, engaged ambassadors and secured CSA radio campaign to raise awareness and drive sign-ups. 'Camp in' was resounding success raising $364,000 ($100,000 over target), whilst generating over 40 pieces of media coverage across print, online and broadcast media with a potential readership/reach of 18.9 million.

”We have worked closely with effie&co for the last two years on the development, implementation and awareness of all our highly successful fundraising activities. effie&co’s collaborative approach, creative thinking and commitment to achieving outstanding results are key contributors to this success.”

Deborah Thomas, CEO, Camp Quality
Camp Quality - effie&co Camp Quality - effie&co
$364,000 ($100,000 over target) raised
Over 40 pieces of media coverage
18.9 million potential readership/reach

Project Outputs

  • Celebrity Management
  • Ambassador Engagement
  • Media Relations
  • Publicity
  • Influencer Engagement
  • Photography: Lisa Rutledge Photography

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