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Dita Von Teese Lingerie

effie&co was instrumental in the development of Dita Von Teese Lingerie and has managed the PR for many years. When Dita advised her tour was coming to Australia we leapt at the opportunity to host a media, consumer and retail event to capitalise on her visit to promote her lingerie brand. Held at uber cool Fitzroy cocktail venue, The Everleigh, the event was a fashion highlight!

Dita Von Teese - effie&co Dita Von Teese - effie&co
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Attended by the who’s who of media and VIP’s the evening included a sumptuous lingerie fashion show featuring Dita herself, especially created Glamonatrix cocktails, delicious food and wonderful music.

The media garnered was extraordinary featuring across TV, magazine and national news. It was a night to remember!

“effie&co are in a class of their own as brand developers, marketing and PR professionals. One of the true strengths of effie&co is that while they help create fabulousness, they are ever mindful of budgets and commercial targets. That’s a true skill.”

Helen Anderson, Co-Director
Anderson Brockhurst Enterprises
(Dita Von Teese Lingerie, The Knicker, Sainted Sisters)
National media coverage across print, online and TV
Over 2.5 million reach
$355k in AVE (advertising value equivalent)

Project Outputs

  • Publicity
  • Media Relations
  • Event Management
  • Celebrity Management
  • Social Media
  • Retail Consulting
  • Videography: EliMakTV
  • Photography: Penny Lane Photography

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