With a new CEO and new Head of Design, iconic furniture and homewares retailer Freedom was reinvented with a rebrand and a new commitment to put Australian design at the forefront of everything they do.

Freedom - effie&co Freedom - effie&co

effie&co communicated the transformation with a comprehensive relaunch program including a media relations campaign, influencer marketing and a spectacular relaunch event.

We curated a series of beautiful connected spaces showcasing the furniture and homewares collections to their best advantage. The event was attended by top tier media, interior stylists and influencers.

The reaction was unprecedented - Australia’s favourite furniture and homewares brand was back and better than ever before.

With these important relationships now firmly established, we continue to work with media and influencers to position Freedom as design led and ensure it maintains a high profile.

“I wanted to send a short note to say WOW, AMAZING! I was so proud to see our deep expertise in our fields, the slick organisation of our two day event, and the reaction from media and influencers. What a credit to you all for your hard work, professionalism, and passion. A very successful event, well done!”

Blaine Callard, CEO FREEDOM
Freedom - effie&co Freedom - effie&co
Over 77 million reach since campaign commencement
$462,000 in AVE (advertising value equivalent) since campaign commencement

Project Outputs

  • Media Relations
  • Event Management
  • Influencer Marketing
  • Influencer Engagement
  • Publicity
  • Photography: Lisa Rutledge Photography

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