The Transformation
of a Retail Icon

Freedom

With a new CEO and new Head of Design, iconic furniture and homewares retailer Freedom was reinvented with a rebrand and a new commitment to put Australian design at the forefront of everything they do.

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effie&co communicated the transformation with a comprehensive relaunch program including a media relations campaign, influencer marketing and a spectacular relaunch event.

We curated a series of beautiful connected spaces showcasing the furniture and homewares collections to their best advantage. The event was attended by top tier media, interior stylists and influencers.

The reaction was unprecedented - Australia’s favourite furniture and homewares brand was back and better than ever before.

With these important relationships now firmly established, we continue to work with media and influencers to position Freedom as design led and ensure it maintains a high profile.