INIKA Organic x Robyn Lawley

Premium natural make-up and skincare brand INIKA Organic briefed effie&co to come up with a campaign that would raise brand awareness, communicate INIKA Organic’s positioning and values of sustainability and animal welfare.

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effie&co secured supermodel and environmental activist Robyn Lawley to be the face of INIKA Organic and conceived of People with Purpose, a unique grant program to recognise, support and celebrate our unsung community heroes who are doing incredible things in sustainability, environmental protection or animal welfare.

We implemented a comprehensive PR and social media campaign to support these initiatives resulting in extensive media coverage including a front cover and double page feature in Stellar magazine and generating over 136 million opportunities to see (OTS).

"The effie&co team are incredibly innovative, creative and collaborative, and have once again worked their magic to bring the latest INIKA Organic campaign to life.

Amanda Connors, Global Chief Marketing Officer, Total Beauty Network

Over 136 million opportunities to see (OTS).

Stellar Magazine front cover and double page feature