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My House & House Bed & Bath

effie&co was appointed by Global Retail Brands to manage the launch of the high profile designer brand launches including HOME by Deborah Hutton, Neale Whitaker N|W and Home Beautiful at MyHouse and House Bed & Bath.

My House & House Bed & Bath - effie&co My House & House Bed & Bath - effie&co
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We planned and implemented an integrated campaign that included publicity, influencer marketing, organic socials and social media advertising.

The results were outstanding. We achieved a readership reach of 18.7 million and $670k value in publicity achieving exposure in key media outlets including leading home magazines and Newscorp newspapers nationally. We have grown social media accounts considerably and generated an excellent ROAS (return on Ad spend) of up to 15. The campaign generated both brand awareness and significant sales.

“effie&co launched our new designer brands HOME with Deborah Hutton and Neale Whitaker N|W. They developed and executed a strategic, multi-channel, cost effective campaign that achieved outstanding results, generating strong sales and putting both brands on the map!”

Meghan McGann, Senior Brand Marketing Manager, Global Retail Brands
My House & House Bed & Bath - effie&co My House & House Bed & Bath - effie&co
18.7 million readership reach
$670K value in AVE (advertising value equivalent)
Up to 15 ROAS (return on ad spend) on Facebook Ads

Project Outputs

  • Publicity
  • Media Relations
  • Content Development
  • Organic Social Media
  • Facebook Advertising
  • Event Management
  • Influencer Engagement
  • Photography: Lisa Rutledge Photography

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