What We’ve Done
effie&co, pr agency in Melbourne directors, Effie Young and Stephanie Carden, have worked with some of the biggest names in fashion, lifestyle and retail including Calvin Klein, Hugo Boss, Witchery, Target, Ted Baker, Omega, Bang & Olufsen, Mattel, Barbie, The Good Guys, Officeworks, Coles, The Victoria Racing Club, The Emirates Melbourne Cup Tour and The Caulfield Cup to name a few.
However, they have also worked with SMEs, emerging brands and NGOs and are passionate about helping these businesses and organisations to grow and flourish.
Big or small, the common thread has been creating compelling, tailored campaigns that cut through and get results.
Jamie’s Ministry of Food for the Good Guys, Designers for Target, Barbie’s 40th and 45th Birthday celebrations, Ian Thorpe for Omega, the national and international launches of Dita Von Teese lingerie, the Witchery White Shirt campaign, The Face of Caulfield Cup are all examples of the innovative and stand-out campaigns devised and implemented by the effie&co team.
BELLA Unsigned Model Search: M/FW 2019
The founder and executive director of BELLA Management, Chelsea Bonner wanted to bring to life her long-time dream of conducting a unique model search that focused on diversity across body type, age, ethnicity, race.
Freedom Kids Launch
freedom, as part of an overall product reinvigoration, launched its first ever kids’ bedroom collection and wanted to create awareness of the new range as well as generate excitement and talk-ability to ultimately generate sales.
Phillippa’s Marketing and Public Relations Campaign
Leading Melbourne-based artisan bakery Phillippa’s initially approached effie&co to implement its 2018 Christmas PR and influencer marketing campaign. Following the outstanding success of this campaign
Continue reading → Phillippa’s Marketing and Public Relations Campaign
Witchery White Shirt Campaign
The White Shirt Campaign was conceived and project managed by Effie for 3 years whilst at Style Counsel. It was developed in response to Witchery’s brief to reignite consumer interest, draw in new.
Dita Von Teese Lingerie
Following on from the huge success of Dita’s “VonFollies” collaboration with Target, the manufacturer approached Effie to assist them in launching a premium collection for the celebrity.
Youth Projects
Youth Projects is a Melbourne based charity providing life changing services to Melbourne’s homeless and disadvantaged youth. While the work Youth Projects was doing was transforming and sometimes saving lives.
Jamie’s Ministry of Food
Jamie Oliver’s Ministry of Food Australia was conceived in 2010 in response to a brief from The Good Guys to take them from 15 to 30% market share in the highly competitive cooking/kitchen appliance sector.
Total Beauty Network
Effie and Stephanie managed the public relations for Total Beauty Network brands’ INIKA Organic and Designer Brands for 3 years devising communications strategies for product launches, developing media collateral.
Designers for Target
Target was facing an uphill battle in changing consumer and media perceptions about the brand and briefed Effie to develop a strategy to do just this. In line with its ethos to democratise style.