What We’ve Done
At effie&co we believe it’s the quality of our work that sets us apart. Big or small, the common thread is always in the delivery of compelling and tailored results-driven campaigns.
Our campaigns speak for themselves as does our prestigious brand heritage including Bang & Olufsen, Barbie, Calvin Klein, Chadstone, Coles, Dita Von Teese Lingerie, Doc Martens, Emirates Melbourne Cup Tour, Freedom, Hugo Boss, Indooroopilly Shopping Centre, Mattel, Melbourne Racing Club, Omega, Officeworks, Penfolds, Target, Victoria Racing Club, Witchery, Coles, Omega, Officeworks, The Good Guys and Victoria Racing Club.
effie&co is equally proud of our work with SMEs, emerging brands and NGOs such as Youth Projects and Camp Quality and are passionate about helping these organisations to flourish.
The founder and executive director of BELLA Management, Chelsea Bonner wanted to bring to life her long-time dream of conducting a unique model search that focused on diversity across body type, age, ethnicity, race.
Freedom appointed effie&co to manage all PR, events and influencer activity on behalf of the brand in 2019. Since this time effie&co has launched the first Freedom Kids collection, mounted a series of successful national Interior Decorator Masterclasses, generated ever increasing levels of media coverage and implemented an ongoing Influencer program.
Leading Melbourne-based artisan bakery Phillippa’s initially approached effie&co to implement its 2018 Christmas PR and influencer marketing campaign. Following the outstanding success of this campaign
The White Shirt Campaign was conceived and project managed by Effie for 3 years whilst at Style Counsel. It was developed in response to Witchery’s brief to reignite consumer interest, draw in new.
Following on from the huge success of Dita’s “VonFollies” collaboration with Target, the manufacturer approached Effie to assist them in launching a premium collection for the celebrity.
Youth Projects is a Melbourne based charity providing life changing services to Melbourne’s homeless and disadvantaged youth. While the work Youth Projects was doing was transforming and sometimes saving lives.
Jamie Oliver’s Ministry of Food Australia was conceived in 2010 in response to a brief from The Good Guys to take them from 15 to 30% market share in the highly competitive cooking/kitchen appliance sector.
Effie and Stephanie managed the public relations for Total Beauty Network brands’ INIKA Organic and Designer Brands for 3 years devising communications strategies for product launches, developing media collateral.