What We’ve Done

effie&co, pr agency in Melbourne directors, Effie Young and Stephanie Carden, have worked with some of the biggest names in fashion, lifestyle and retail including Calvin Klein, Hugo Boss, Witchery, Target, Ted Baker, Omega, Bang & Olufsen, Mattel, Barbie, The Good Guys, Officeworks, Coles, The Victoria Racing Club, The Emirates Melbourne Cup Tour and The Caulfield Cup to name a few.

However, they have also worked with SMEs, emerging brands and NGOs and are passionate about helping these businesses and organisations to grow and flourish.

Big or small, the common thread has been creating compelling, tailored campaigns that cut through and get results.

Jamie’s Ministry of Food for the Good Guys, Designers for Target, Barbie’s 40th and 45th Birthday celebrations, Ian Thorpe for Omega, the national and international launches of Dita Von Teese lingerie, the Witchery White Shirt campaign, The Face of Caulfield Cup are all examples of the innovative and stand-out campaigns devised and implemented by the effie&co team.